Case Studies

As the sole, founding designer at this 0-to-1 startup, I helped build software to make the experience of having cancer just a little bit easier.

CASE STUDY HopeAI I designed HopeAI, our AI companion for cancer patients, end to end — from what it should never do, to the voice that makes it feel like a guide instead of a robot. CASE STUDY Maturing Manta's Brand I took on evolving the Manta Cares brand from a scrappy startup look into something a frightened person could trust at a glance, without losing the warmth that made us worth trusting in the first place.
CASE STUDY Do We Need An App? Before we built a single screen, we had to answer an uncomfortable question honestly: did our users need an app, or did we just want to build one?
CASE STUDY The Question of Maps Cancer Maps are the backbone of the Manta Cares product — a way to make an overwhelming diagnosis feel navigable. Here's how we designed a map for a journey nobody chooses to take.
CASE STUDY Defining Manta's ICP Cancer touches everyone differently, but good design decisions need a specific person in mind. Here's how we defined the one patient every feature at Manta Cares answers to.
CASE STUDY The Eight-Minute Appointment A rushed visit with an oncologist is the hardest moment in the whole journey. Here's how we designed a before/during/after ritual to meet it.

I spent ten years as an IC and Director, building and then running the design organization at Mighty Networks to bring people magic to online communities.

CASE STUDY First App Experience For years the experience of downloading the Mighty Networks app was crusty and abandoned, forever deemed a P2 not worth updating. Here's the value of making a killer first impression. CASE STUDY Introducing AI When it became clear in early 2023 that AI was changing the tech industry, we held a hackathon to put it to work for Mighty — and ultimately released a powerful set of AI features. CASE STUDY Unlocking People Magic As a B2B2C company, Mighty Networks has to balance catering not just to Hosts, but to their members. If you build for the members, the Hosts will follow — so how do you make that experience truly magical?
COMING SOON A Mighty What If… Mighty has struggled to identify a core persona or user flow for Hosts. Here's what it might look like to narrow in on a few of the biggest features — and its potential business impact.
COMING SOON Spaces and Membership Plans In 2022 we took on an ambitious, structural reorganization of the product — rebuilding the mental model, navigation system, and internal architecture. Did it pay off? Spoiler: yes, big time.
COMING SOON A Unique Design System Built from the ground up before many of today's best practices and collaborative tools existed — unique to the team and its development cycle, grown into a company-wide documentation system.