Case Studies

Manta Cares

As the only designer at this 0-to-1 startup, I helped build software to make the experience of having cancer just a little bit easier.

CASE STUDY Maturing Manta's Brand I took on evolving the Manta Cares brand from a scrappy startup look into something a frightened person could trust at a glance, without losing the warmth that made us worth trusting in the first place. CASE STUDY The Eight-Minute Appointment A rushed visit with an oncologist is the hardest moment in the whole journey. Here's how we designed a before/during/after ritual to meet it.
CASE STUDY In Your Pocket Our users were already treating Manta Cares like an app. They just didn't have one yet. This is the story of finally giving them the one they'd been improvising.
CASE STUDY The Year Manta Became a Companion A year ago, Manta Cares was a website you visited. Today it's an app that walks beside you — the story of how we turned a library of cancer content into a companion for the scariest year of someone's life.
CASE STUDY Redesigning the Dashboard Around One Person When the whole company is moving fast, the most useful thing a designer can do is name the one person every decision answers to. Here's how designing the dashboard for her changed almost everything.

Mighty Networks

I spent ten years building and running the design organization at Mighty Networks. Here are case studies from some of my favorite projects during my tenure.

CASE STUDY First App Experience For years the experience of downloading the Mighty Networks app was crusty and abandoned, forever deemed a P2 not worth updating. Here's the value of making a killer first impression. CASE STUDY Introducing AI When it became clear in early 2023 that AI was changing the tech industry, we held a hackathon to put it to work for Mighty — and ultimately released a powerful set of AI features. CASE STUDY Unlocking People Magic As a B2B2C company, Mighty Networks has to balance catering not just to Hosts, but to their members. If you build for the members, the Hosts will follow — so how do you make that experience truly magical?
COMING SOON A Mighty What If… Mighty has struggled to identify a core persona or user flow for Hosts. Here's what it might look like to narrow in on a few of the biggest features — and its potential business impact.
COMING SOON Spaces and Membership Plans In 2022 we took on an ambitious, structural reorganization of the product — rebuilding the mental model, navigation system, and internal architecture. Did it pay off? Spoiler: yes, big time.
COMING SOON A Unique Design System Built from the ground up before many of today's best practices and collaborative tools existed — unique to the team and its development cycle, grown into a company-wide documentation system.